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Hello from Jon, and welcome to the April Behind the Scenes newsletter! First, thanks to all of you who responded to my pricing survey for my new release—the client education letter packages. With your helpful input, I’m now offering this new, very cost-effective promotional tool. Please read on to learn more.
With the current economy, everyone is looking for ways to save and get more for less. These new letters are my latest contribution to offer you a more economical way to promote your services and build your practice.
Quickly, the results of your feedback: Most of you who sent your price suggestions fell in the $4-6 per letter range, with a few suggesting less than $4 and a few suggesting more than $6. One valuable suggestion was to divide the client education letters into smaller packages, making them more affordable for more therapists.
With that in mind, I think you’ll really like what these new client letter packages have to offer you. For those of you who didn’t see my last e-newsletter, I’ve been looking for ways to offer valuable marketing materials to you more affordably. To that end, I’m introducing a new product—the client education letter. Each of these letters will contain the same content as my most popular print newsletters, but without the pictures and in a simpler layout. This allows you more ways to use the content.
Initially, I’ve created two packages of client education letters, each containing 12 letters. (See below for subjects.) One of these packages can provide you with regular marketing materials for one-two years.
These new packages are just $49.95 each—just over $4 per letter! You can save more by ordering both packages together for $89—save nearly $11!
The new client education letters are now in Word files and will be sent to you via the Internet. You can open a letter, type in your contact information at the beginning of the letter, and print as many copies as you need to use as ready-to-go handouts.
You can also copy any part or all of each letter and use the content for your practice website, for your own print- or e-newsletter layouts, for articles in your local newspaper, or anywhere else you want. Remember, the way you build business is to educate people and to attract attention to your services.
The most time-consuming part of creating really effective marketing materials is researching and writing the educational parts. Now, you can have all this information at your fingertips—ready to use whenever you need it! For instance, you can make a list of your clients who you know are always pretty stressed and print out copies of your educational client letter on stress and hand or mail it to them—specific target marketing can increase your results.
Here’s a list of subjects in my two packages:
Client Education Letter package 1:
- Benefits of Regular Massage
- Putting Balance in Your Life
- Overview of Massage Benefits
- What Makes Muscles Ache?
- Ever Feel Stressed?
- Wonderful Water
- Make the Most from Every Massage
- Motion and Health
- Neck & Shoulder Problems
- Handling Headaches
- Posture
- End-of-year Holiday Letter # 1
Client Education Letter package 2:
- Beat Stress with Massage
- Building a Strong Immune System
- Muscle Function
- Massage and Pain Relief
- Supporting Cell Regeneration with Massage
- Back Pain / Stretching
- Detoxification / Importance of Water
- How’s Your Energy?
- Four Reasons to Get a Massage
- Joint Function
- Maintaining Your Health with Massage
- End-of-year Holiday Letter # 2
A brief description of each of these topics can be found at our online store at www.MassageMarketing.com in the “Newsletters: Individual Issues” category. If you have any questions, please send me an email or call me.
As mentioned in my last email, those of you who answered my survey questions will get a $10 discount for ordering these two packages (or $5 off for ordering one package). I have your names and will discount your order appropriately. You can type SURVEY DISCOUNT in the “Comments” box during checkout as a reminder to me. Both these packages will be officially released on April 14th.
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