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Hello, and welcome to the September issue of Behind the Scenes! The end-of-year holiday season will be here before you know it, so now’s the time to plan your promotional campaign!
To make things really easy for you (I’m sure you’re busy), I’ve put some great specials at the end of this email for you. These specials include this year’s holiday client newsletter and an incredible CLOSEOUT deal on my two 35-issue print newsletter packages (now at HALF PRICE). Be sure to check them out!
Make the most of the year-end holidays by marketing smart!
November is one of the best times to promote your services. Increasing your gift certificate sales for the holiday season can give your end-of-year income a big boost, while introducing your services to many new potential clients.
Promote with our holiday client print newsletter:
Put your emphasis on reaching all your existing clients with a reminder that your massage gift certificates make a great gift for the holidays. One of the easiest and most cost effective ways to tell your clients is with our holiday-themed print newsletter. This is always our most popular issue each year, because therapists know it’s likely to really boost their gift certificate sales.
What kind of financial return can you expect from sending our holiday issue to your clients? As an example, if you spend about $75 (covers postage, paper, newsletter master, etc.) to mail 100 newsletters to your clients and sell just 10 extra gift certificates at about $55 each, you’ll net an extra $475 in profit. Sell 20 extra gift certificates, and your profit climbs to over $1,000. Additionally, it’s such an easy way to reach out to all your clients and remind them how special they are to you. The goodwill alone is worth your $75 investment. If you have any questions about this year’s holiday issue, please contact me.
Have you been hearing about the benefits of promoting with e-newsletters?
For your long-term marketing needs, the most cost efficient choice is our monthly e-newsletter service. If you read any massage publications or seek out marketing advice, then you’ve seen that most business consultants are recommending e-newsletters as one of the best ways to promote your services today.
Our service offers you much more than just a monthly e-newsletter. We provide you with a business-level email program dedicated to your practice. We use this program once a month to send everyone you’ve included on your list the monthly client e-newsletter. You can use your program whenever you wish to promote your services, to encourage the scheduling of more appointments, and to send everyone on your list your latest special offers. Learn all about this great service by clicking here.
Once set up, our e-newsletter service is a flat monthly fee of $25. This means the more email addresses you add to your list, the less you pay per person to reach your clients. (If you have 100 clients on your list, you’re paying 25 cents monthly per client; with 250 clients, you’re paying just 10 cents monthly per client.) Just knowing that your clients will automatically hear from you once a month without any effort or thought on your part is worth the monthly $25 fee. (Also, with our “Market Share” program, you can reduce or eliminate your monthly fee. Click here to learn more about Market Share.)
This in part explains why nearly every massage therapist who has signed up for this service over the past five years is still using it. It’s so cost effective that they must be benefiting financially. If you have any questions before you start, please contact me.
Holiday Specials ~ Order NOW and SAVE!
Order this year’s print version of our holiday-themed newsletter for $15 (save $4)
BASIC 35-issue package: normally $299 is now just $149 [just $4.25 per issue!]
PREMIUM 35-issue package: normally $399 is now just $199 [just $5.69 per issue!]
Learn more about these packages at our online store at www.massagemarketing.com (see "Latest Specials") or by clicking here:
Subscribe to our monthly print-newsletter service for $12.50/month and get a new issue to promote your practice each month. Learn more at our online store.
Order any package or subscribe to our monthly newsletter service by October 10, 2009, and get this year's holiday print newsletter as a BONUS ($19 value)!
(The holiday issue will be sent out during the first week of November.)
Is it time for you to review your marketing strategy? Download our FREE marketing e-book by clicking here.
Remember, we’re here specifically to help you with your marketing needs! Please contact us if you’d like more information about our services or to discuss your marketing plans.
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