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Hello, and welcome to the October Behind The Scenes e-newsletter! Would you like to increase your practice income $1,000 or more in the last couple months of the year? You still have time to plan and promote your services and gift certificate sales for the holidays. I found a couple of insightful articles on marketing at massagemag.com that should be beneficial to you in making your end-of-year marketing plans. I’ve included highlights below.
Of course, we offer easy marketing solutions for you. You’ll find our latest specials on marketing tools, including the 2009 holiday client newsletter. If you’d like to discuss your marketing plans, please contact me. I’m here to help your practice grow!
Increase your profits during the holidays!
(The following information is excerpted from two articles found at www.massagemag.com.)
So what are your plans for gift certificate sales this season?
Focusing on gift certificate sales should be a seasonal project for you. If not, it’s time to incorporate it into your regular massage practice marketing plan.
Why You Ought To: During the Holidays is when you are more likely to be introduced by existing clients to new or potentially new clientele.
And, this is the time of year when people are wanting to buy.
Therefore, this is the time of year to focus on gathering new clients, revitalizing your practice and/or shifting your practice’s focus.
The easiest way to do this is to remind your clients that you have gift certificates for sale.
Give Your Clients a Reason: People buy for the Holidays. They just do. So if they’re going to spend money, why not spend it on something healthy and good?
Your clients need to be reminded of the benefits of your work. They need to be reminded that it is very simple to share your work with their family and friends.
Combat Massage Business Lethargy
by massage therapist and massage therapy business coach Amy Roberts
Most massage therapists know it’s important to keep in touch with their clients. Constant client contact is a crucial part of the marketing plan.
In all honesty, this well-intentioned activity is spasmodic at best. Giving your clients holiday cards is great, but what about the monthly check to see which of your clients is celebrating a birthday? We tell ourselves it can be done later, but later never comes.
The way to combat massage business lethargy is to have a calendar. When you design your schedule in your calendar, make sure you include when and how each person (or group of people) will be contacted. The most effective way for massage therapists to keep on top of contacting clients is to have a good, working system in place and, ideally, one that’s easy to follow. The system should be as automated as possible.
Marketing tools for keeping in touch with clients
There are a variety of different marketing tools small-business owners can use to keep in touch. Here are just a few ideas.
E-mail newsletters, or e-newsletters, are a great way to communicate with a large group of people. There are a number of great online resources available for e-newsletter creation and management. Use e-newsletters to provide product information, such as fitness products or essential oils, and to promote special events.
The most important part of any marketing system is for it to be utilized regularly. If you are busy or have a hard time working with schedules, you are better off hiring someone to help you. If you have extra help, such as a friend or family member that can write e-mails and even sign holiday cards for you, then a lot of your work is done. You can even hire a secretarial service to assist you, which leaves you free to work on other areas of your massage business. Also, you can try using a virtual assistant. The marketing money you spend to outsource these routine tasks will be repaid many times over with new business you receive.
Remember, the key to a successful marketing system is to have it automated as much as possible. The less work you have to do, the more likely it is to be done on time, and the more likely you are to get referrals to your massage practice.
[Make promoting your services easy; let Massage Marketing be your marketing-tool provider!]
Holiday Specials ~ Order NOW and SAVE!
Order this year’s print version of our holiday-themed newsletter for $15 (save $4)
BASIC 35-issue package: normally $299 is now just $149 [just $4.25 per issue!]
PREMIUM 35-issue package: normally $399 is now just $199 [just $5.69 per issue!]
Learn more about these packages at our online store at www.massagemarketing.com (see "Latest Specials") or by clicking here:
Subscribe to our monthly print-newsletter service for $12.50/month and get a new issue to promote your practice each month. Learn more at our online store.
Order any package or subscribe to our monthly newsletter service by November 5, 2009, and get this year's holiday print newsletter as a BONUS ($19 value)!
(The holiday issue will be sent out during the first week of November.)
Is it time for you to review your marketing strategy? Download our FREE marketing e-book by clicking here.
Remember, we’re here specifically to help you with your marketing needs! Please contact us if you’d like more information about our services or to discuss your marketing plans.
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